GrooveMail Review: Email Marketing & Automation

GrooveMail Features

GrooveMail is modelled after ActiveCampaign and has the core features you would find in any email marketing service.

Here’s a list of the main GrooveMail features and a description of each.

1. Forms

Groovemail forms

Create forms with custom fields and embed it on any web page.

GrooveMail forms integrates seamlessly with GroovePages so when you’re design out a page with a form, just drag in a “GrooveMail form” element.

2. Manage Email Leads & Suppressions

Groovemail leads and suppressions

Leads are your email subscribers, contacts and leads who opted in via your GrooveMail forms.

Within the “Leads” tab, you can view all your contacts and edit their contact details.

You can also add email contacts to the unsubscriber list or suppressed them if you don’t want them on your email list.

3. Email & Sms Campaigns

GrooveMail allows you to send out email and SMS broadcasts based on segments, lists and tags.

Setting up a campaign is easy using their campaign builder and send!

4. Lists, Tags & Segments

GrooveMail lists, tags and segments

You can create email lists, tags and tag categories within GrooveMail.

Tag categories are useful when you have multiple brands or projects that you want to group tags.

Segments are like dynamic searches where you filter and excludes leads in real time.

Groovemail segments

Here are the following segment triggers you can put in place

  • subscribed to a list
  • has a specific tag
  • has filled a form
  • has a specific IP
  • opened a broadcast
  • clicked on a link
  • date range
  • status

5. Sequences

GrooveMail sequences incorporates both email and sms email sequences.

You can trigger an email sequence when someone is tagged, subscribes to a list or opts into a form.

There are time delays of when you want emails to be sent and conditional splits where you can apply certain conditions based on a user’s behavior.

6. Marketing Automation

GrooveMail lets you turn on a host of automations based on your recipients’ behaviors.

You can define rules like IF a contact does then THEN do this.

Here’s the available IF automations currently available with more coming soon:

  • lead subscribes to a list
  • lead unsubscribes from list
  • lead is assigned a tag
  • lead fills form
  • lead subscribers to sequence
  • Purchased a product (from GrooveSell)
  • Refunds a product
  • cancels a subscription

Here’s the available THEN automations currently available with more coming soon:

  • lead subscribes to a list
  • lead unsubscribes from list
  • add a tag
  • remove a tag
  • subscribe to sequence
  • unsubscribe from sequence
  • Add as an affiliate
  • Refund a purchase (from GrooveSell)
  • cancels a subscription
  • add a membership
  • add to integration (like third party software)

The best part is that GrooveMail is connected to all the Groove apps on the platform so there will be more IF and THEN automations added soon.

GrooveMail Pros & Cons


  • In your FREE GrooveFunnels Account you can add up to 500 contacts
  • In your platinum lifetime account, you can add up to 10,000 contacts
  • Create as many “from sender IDs” or alias as you want for multiple website
  • Use tags to segment your email list or use tags to fire off marketing automations
  • Create various marketing automations to other groove apps like GrooveMember & GrooveSell
  • Send out email broadcasts instantly or schedule at a future date
  • Create email autoresponders when someone opt-ins to a specific form or create an automation to fire off an email sequence
  • Trigger a person to be added to GrooveMember when they opt-in to a specific form
  • Add custom fields in your forms that go beyond first name and email
  • Get Analytics on your leads, email list, broadcasts and email sequences


  • No custom email builder or templates however that is coming soon
  • Free Groove members will need to add their own SMTP

GrooveMail Tutorial For Beginners

Here’s how you would use GrooveMail to create an opt-in funnel:

1. Opt-in Page

In this example, I’ve created a free meal plan opt-in landing page.

2. Thank You Page 

This is the next page in your funnel after someone has opted in and clicked on the submit button. 

3. Download Page 

This is the page where people can download your freebie after they have clicked on your email confirmation link also known as a “double opt-in confirmation”. 

Step 1. Configure Your Sender Email Setting

When you first login to GrooveMail, you will need to configure your email settings and set up sender Ids.

  • Click on Settings
  • Click Senders
groovemail tutorial step by step

This is where you can add as many sender names and emails as you like.  

For example, if you have multiple websites you can have a unique sender name and email address per website. 

Over on the top right, click “New Senders”.

groovemail tutorial
  • Under Sender Info heading, in “Sender Identity”, enter in your name or your company
  • Under “Sender Name”, enter in your name
  • “Sender Email”, this is the email address for that sender name so for example, it could be “[email protected]”. 
  • “Reply Email”, you can have it set to the same email like “[email protected]” or add a separate email for the help desk. 
  • Below you’ll see a “Default” tab, you can switch the tab to the right if you like this to always be the default email for your email campaigns.  
groovemail tutorial
  • Head up top and click on “Business Info”. 
  • In the “Unsubscribed Text”, enter in your own unsubscribed text. For example, “Manage Subscriptions”. 
  • Under “Company Name”, put your company name there or it could be your own name. For example “Aimee Vo”. 
  • Under “Address”,  enter your mailing address and then click “Save”. 
groovemail tutorial

The sender details will load on the screen but what you will notice under “Verified” it would say “No”. 

groovemail tutorial
  • The moment you click on that save button, you will be sent an email verification notice from GrooveFunnels that looks like the image below
  • Log in to your email as soon as possible and open the mail from GrooveFunnels and you click on the “Verify” button 
  • Note: There is an expiry period to that verification email. If you clicked on it at a later date, it may not work
  • Your status under Verified will go from NO to a YES.
groovemail tutorial

Step 2. Create An Email List

Create an email list per website or funnel. 

  • You’ll find the email list under “Leads” in the left panel and under it select “Lists”  
  • For the purpose of this tutorial, I’ve already created a list called “health website list”
  • To create your list, click on the “New List” on the top right corner of the page. 
groovemail tutorial

Create an email list per website or funnel. 

A pop up will appear asking for the list’s details so enter in the name of the list like “ master list” and a description then click on “Create List”. 

TIP: create one email list per website and use tags to segment that list. 

groovemail tutorial

Step 3. Create Tags

To create tags, you will go to “Tags & Segments” on the left panel then click on “Tags”

  • Click on a “New Tag” on the top right corner of the page.
  • Copy the tag from the spreadsheet then paste it in under the “Name” and give it the same description. 
  • Under category,  you can group your tags into categories. 
  • So let’s say that you have a bunch of tags for freebie email opt-ins and another category for buyers. 
  • For this example, you might want to create a category called “prospects”. 
  • In order to create a category, click on “Create New Category”. 
  • Type in the name of the category and click the “+” then I’ll click on “Create Tag”
groovemail tutorial

TIP: You can create as many tags as you like however I recommend keeping it simple, ideally one tag per opt-in form. 

GrooveMail is a powerful email marketing service and automation platform that allows you to build your lead and email list.
You can send out email campaigns like broadcasts, email sequences, autoresponders and create automations based on user behaviours.

Step 4. Creating An Opt-in Form  

  • Let’s head back to GrooveMail and click on “Forms” on the left column and select “Forms”. 
  • If we cross-check over Google sheets, you can see that I’ve got a form name:  “Free anabolic meal plan”. 
  • For you to create a new form, click “New Form” on the top right of the page.
groovemail tutorial 10
  • If your opt-in form is going to be for people who subscribe to your newsletter, you might name this form “newsletter”. 
  • If it’s a free lead magnet, then you would name it “free lead magnet”.
  • So name your form that you would easily remember and then press save.
groovemail tutorial - create a form

From here, it’s pretty straightforward and there are five steps involved… 

1. Form fields:

So by default, the email form field is up top and if you want the first name form field to be up on top, you would need to click on the arrow beside it then it automatically reorders itself. 

If you like to add more fields, click on the “+ New Field”. 

groovemail form configuration
  • Under “Field Identifier”, click on the drop-down arrow and you select the form field that is available. 
  • Let’s say you’d like people to provide their phone number, you can select “phone” and then click on save. 
  • You can also create your own custom field by clicking on “Create a custom field” and filling out all the details.

2. Opt-in Settings

  • Under “Optin”, I recommend you choose a double opt-in versus a single opt-in confirmation.

Single opt-in is when people don’t need to go back to their email inbox to click on a confirmation link.

Double opt-in requires them to check their email inbox and click on a confirmation link. 

TIP: Choose a double opt-in because if someone clicks on your email confirmation, they’re essentially giving you permission to email them.

Your future emails are less likely to be marked as spam or go to the promotions inbox.  It also helps with a higher email delivery rate. 

  • Under “Sender Info”, leave it checked at “Send by email” because SMS is not available yet. 
  • Under the “Sender”, click on the drop-down and select your sender name which was set up in the first step.  
groovemail confirmation
  • Next, head to the “Confirmation Content” tab.
  • In the “Subject”, you would enter your subject headline which I’ve already written out a subject headline as seen on the image below. 
  • Then under the “Preview”, this is a sentence where people can see a text snippet of their email before they open it. 
  • Over in the left-hand column, you could see the “Dynamic Variables” which are the short codes to insert in your email body for personalization. 
  • For example, since we ask for the first name in the opt-in form, we can say “Hey {first_name},” and write the email body copy.  
  • Now you need to leave the “{optin_confirmation_link}” short code in place and don’t delete it because this will be the confirmation link where people will need to click on, in order to receive your freebie or your lead magnet. 
groovemail confirmation form
  • Once you added in your email copy, head up and click on the “Confirmation Page”.
  • Under the “Confirmation page URL”, you will need to enter the URL of the download page.
  • So once someone clicks on the confirmation link, they will be redirected to the download page where they can download their freebie. 
groovemail confirmation page url

Let’s head back on top and click on the “Success page”. 

The “Success page URL” will be the next page in the funnel once someone enters their name and email to get your freebie. 

In this example, I’m going to add the “thank you page URL” then once you’ve done so, click on “Save & Next”. 

3. Welcome Email Setting

For your welcome email settings, it’s defaulted to your sender name however you can also choose not to send a “Welcome email”.

But for those that want to…

  • Under “Subject”, think of this as the first welcome email to introduce yourself. 
  • The “Preview” is where people can see a text snippet of their mail before they open it. 
  • And you can format your copy in the body using the toolbar.
  • To save time, I’ve created an example of the subject headline, preview, and the copy which you can see on the image below. 
  • So once you enter any personalization and your email copy, or if you plan not to send a welcome email just head up then click on “Save & Next”.

4. Configuring List, Tags and Sequences

  • Under “List“, for this example we want people to subscribe to the “Health Website List”. 
  • In order to add a list, click on this drop-down arrow and select the list that you created then click “Add”. 
  • And that’s how you add your email list. 
groovemail adding to list and tags
  • Head to the top and click on “Tags”
  • Click on “Yes, assign tags”, and under the first box, select the category that we created earlier which is “prospect”. 
  • In the next section, select the specific tag and click on “Add”. 
  • So now you will have the “Free anabolic meal plan tag” added to your Health Website List. 

5. Finish

  • Grab the embed code to embed your form onto GroovePages or any landing page builder.
groovemail embed form

GrooveMail Bonuses

extra bonuses for groovefunnels

GrooveFunnels Quick-Start Training Course: Over 40+ step-by-step bite size training that will save you a TONNE of time and frustration on GrooveFunnels.

Sales Funnels Planning Workbook: The PLAYBOOK to build simple yet seriously effective sales funnels that convert leads into sales.

High Converting Opt-in Funnel Templates: Swipe and CLONE my high converting GroovePages funnel in a click of a button.

Sign up using the link below and you’ll automatically receive the login details to access your extra bonuses bonuses.

GrooveMail Frequent Asked Questions

How Much Does GrooveMail Cost?

If you’ve secured your free account with GrooveFunnels, you can use GrooveMail at no cost and build an email list of up to 500 contacts.

If you purchased the GrooveFunnels Lifetime deal, you’re getting more premium email marketing features, eliminated monthly recurring expenses and can build an email list of up to 10,000 contacts.

Since GrooveMail is an app on the GrooveFunnels platform, check out my GrooveFunnels platinum lifetime review.

How Many Sender Emails Can I Add On GrooveMail?

In your free account, you can add one sender ID email however in the GrooveFunnels lifetime you can add unlimited email IDs.

How Many Contacts Can I Add On GrooveMail?

500 email contacts on the free version and 10,000 contacts on the Paid Lifetime version

How Many Emails Can I Send per Month On GrooveMail?

Free account users will be able to send 5000 emails per month.
Lifetime users can send unlimited emails per month.

Can I Import my Existing Email list in GrooveMail?

Free members don’t have that feature however Lifetime members can import unlimited email contacts.

Can I use Gmail as a verified Sender on GrooveMail?

No you can’t. You will need to setup a domain email like [email protected]

Do I still Need Hosting for Emails?

Yes, GrooveMail does not provide you with a free email address. You will need to have separate hosting for your own branded domain email address.

Check out this video on how to setup a free business domain email on Zoho by Aimee.

I have My Domain On Cloudflare, How Do I Make Sure It Works With GrooveMail

Ensure that you have added MX records into Cloudflare pointed to your email hosting provider. Do not add your MX records on Groove’s name servers.

GrooveMail Review Verdict by Aimee

The Free GrooveFunnels account gives you access to GrooveMail and 100 contacts - its great for those getting started online. The features you will find in GrooveMail is similar to ActiveCampaign. The biggest value of GrooveMail is in the lifetime plan where can add up to 10,000 contacts and save money on paying monthly subscription fees. I bought Groove’s lifetime deal because GrooveMail contact limit was extremely appealing and so far the email delivery rate has been excellent.

Price: 0.00

Price Currency: $

Operating System: Web

Application Category: SaaS

Editor's Rating:
Aimee Vo

About the author

Hey, I'm Aimee -An online business and marketing strategist with over 12 years experience in running digital marketing campaigns. Sun, sand and beach is my zen. However I dig content marketing, lead generation and marketing automation too! You'll find me posting digital marketing training on Youtube to help entrepreneurs start and grow their business online.