GrooveFunnels Review: The REALITY of Groove After 20 Months Of Use (Feb 2022)

Back in April 2020, I was looking for an all-in-one platform to run my online business.

A platform that could handle hosting, sales funnels, email marketing, sell digital products, affiliate programs etc all in ONE central place.

Aimee Vo

That’s when I stumbled upon GrooveFunnels (aka Groove).

Hi, my name is Aimee Vo. I’m an online business strategist and the creator of this GrooveFunnels review site.

I was once in your position, searching for transparent information on whether GrooveFunnels was right for me and worth the investment.

This review is written by someone who uses the Groovefunnels platform and is trusted by the community.

Aimee's trusted groove expert

I’m a REAL person who bought the Groovefunnels lifetime offer over 20 months ago and it wasn’t smooth sailing…

It’s my hope that this Groovefunnels review will help you make an informed decision.

It’s a long read so please make use of the table of contents below to jump to the sections relevant to you.

Table of Contents show

The Reality Of Using GrooveFunnels After 20 Months

My first few months of using Groove was frustrating and buggy as hell.

Back in May 2020, the three apps that were available on Groove was GroovePages, GrooveSell and GrooveAffiliate.

What you see now in your free account has been totally revamped with more apps and features than what I had access to.

Between May to August 2020, when a new app was released on’s platform….

It was buggy and required continuous updates from Groove’s developers.

Every review I read online was either hyping up the platform or presenting features that was not yet available.

It was extremely frustrating, I would spend hours configuring an app only to have it break!

So I decided to share workarounds on how to setup Groove properly on Youtube.

There were no direct integrations with existing Groove apps so you couldn’t connect the apps to each other.

For example, GrooveSell (their free shopping cart) did not integrate with GrooveMember (membership site) and anyone could access your online course.

Thankfully memberships sites are NOW secure!

And because there were new apps and updates rolled out every month, Groove’s training became outdated quickly.

I was so close to tossing Groove in the ‘too hard’ basket and just parking it until it came out of BETA.

But towards the end of December 2020, things started to change…

Bugs Were Ironed Out Quickly, New Features & More Apps Added…

The Groove digital team started listening to their customers and hired more developers to iron out bugs quickly.

  • They began adding direct integration with other Groove apps like GrooveSell, GrooveMember, GrooveMail etc
  • They posted the latest bug fixes and updates to the community
  • They added more new features and unannounced apps on both the free and lifetime plan.

So instead of releasing an app that was not working or buggy….

Groove focused more on quality and would release an app ONLY when it was fully functional.

It’s now 2022 and Groove has grown into a beast of a platform.

Looking back, it was a big gamble being an early adopter of a new platform but…. I don’t regret it.

Here’s why I don’t regret it:

  • I locked in a lower price
  • Got 25,000 emails contacts on GrooveMail (email marketing)
  • And more features than I could ever imagine

With a bit of patience and perseverance, I’ve already made back my investment on GrooveFunnels.

The company went through MAJOR teething pains in the first two years and whilst it was frustrating early on, these setbacks were temporary.

The whole user interface has completely changed with new features added on a weekly basis.

Because I continually test the apps on my Youtube Channel, I can say without a doubt that….

YES, you can start and run your online business on Groove even on the free plan.

GrooveFunnels: Who Is It For?

Groovefunnels is a complete marketing and sales system.

With over 19+ marketing apps under one roof, it’s suitable for almost any business.

The Groovefunnels platinum plan will give you lifetime access to all apps, however the free account has a tonne of value too.

If you need a website, email marketing, membership site, eCommerce, webinars, sales management and affiliate software, then GrooveFunnels is for YOU.

Here are some businesses that can benefit from using Groovefunnels:

  • Local business owners
  • Niche bloggers
  • Coaches and consultants
  • Course creators
  • Marketing agencies
  • eCommerce store owners
  • Membership site owners
  • Digital product creators
  • Website developers
  • Sales funnel builders
  • Graphic designers
  • Email marketing specialists
  • Affiliate marketers
  • Joint Venture specialists
  • Webinar organizers
  • ANY online entrepreneur

If you or your clients require marketing tools to sell products and services online – then GrooveFunnels can help you do that.

GrooveFunnels: Who Is It Not For?

Whilst Groove can integrate with third party apps through webhooks and APIs, it is not suitable for companies requiring large database queries and detailed client reporting.

Having said that, I’ve worked with marketing teams that use funnel builders like Groove to create micro websites for promotional campaigns.

In that case, using GrooveFunnels can be beneficial as you can build out websites and landing pages quickly without interfering with the corporate website.

What’s Included In GrooveFunnels’ Lifetime Offer?

1. GroovePages

A drag and drop page, website and sales funnel builder that allows you to create complete full menu websites, landing pages and sales funnels within one project.

GroovePages pros and cons

GroovePages Pros:

  • Unlimited websites and sales funnels.
  • Easy to use, drag and drop editor.
  • Professional designed blocks and elements for websites and landing page designed.
  • Pre-designed websites, landing page and funnel templates so you don’t need to start from scratch.
  •  Images are optimized into a webP format to create smaller and richer images for fast website loading time.
  • SEO Friendly elements and sitemaps.
  • Enable popups and create megamenus.
  • Unlimited custom domain integration.
  • Unlimited bandwidth and hosting.
  • Unlimited ShareFunnels.
  • Included in lifetime deal.

GroovePages Cons:

  • An array of styling and formatting options can be overwhelming but great for designers who like to control every element.

GroovePages Conclusion:

As a website, landing page and funnel building software, GroovePages is at par with ClickFunnels and Kartra (if not better).

GroovePages went from slow and clunky to super fast and easy to use in 2022.

For those just getting started, the free plan represents great value.

as you can publish up to 3 websites or funnel projects on your own custom domain without having to upgrade to the lifetime plan.

If you’re used to using ClickFunnels and Kartra, then you’ll be familiar with the drag and drop editor interface so it won’t take you long to get up and running.

You can connect and publish your own custom domains and get a SSL certificate via Groove without having to create a Cloudflare account.

However, if you already have a website on your root domain like I do – then you can create a subdomain and connect your custom domains via Cloudflare.

The ability to create unlimited websites and funnels on the lifetime plan makes it a good long term investment as pricing for builders start at $197/month and more.

That’s $2364 / year in savings for LIFE and it comes with professionally designed website and funnel templates.

GroovePages alone as a sales funnel builder is worth the price of GrooveFunnels lifetime deal.

I would say sign up to the free account, test it and you’ll be surprised at how fast and easy it is to use.

ALTERNATIVE TO: ClickFunnels (Save $3564/year).

STATUS: App available and fully functional

2. GrooveSell

A shopping cart, powerful sales management and affiliate management platform and powerful sales management designed to help you sell MORE digital products and services. 

Groovesell pros and cons

GrooveSell Pros:

  • Build custom checkout and order forms with different price points and layouts.
  • Flexible pricing options: set one-time payments, recurring billing, payment instalments, recurring instalments and enable trial period before billing.
  • Create upsells, OTOs, down-sells and pre and post order bumps!
  • Connect to PayPal, Stripe, GroovePay and other popular payment gateways without paying additional fees (lifetime members get more payment gateway options).
  • Create affiliate programs when you’re setting up your products.
  • Set multiple currencies not just USD – over 20+ currencies available.
  • Create coupons and discount codes for products.
  • In-depth reporting of sales, refunds, re-bills etc
  • Export customer contacts and emails in csv file.
  • Included in free and lifetime deal.

GrooveSell Cons:

  • Looks complicated to setup but watch my GrooveSell Tutorial on Youtube – it’s to the point especially when you don’t have time for a 2 hour Groove training.

GrooveSell Conclusion:

Can’t complain much with GrooveSell because it’s Free regardless of whether you’re on the Free or Lifetime plan.

ThriveCart offers similar features for a one-time price of $495.

You really can’t get a full fledged shopping cart, sales and affiliate management platform these days without paying some sort of fee.

Major players like Clickbank, SamCart, JVZoo & PayKickStart are either charging a monthly price or a percentage commission on your sales.

GrooveSell is completely free with $0 setup fees, $0 monthly fees or $0 transaction fees.

You also get to list your products in Groove’s marketplace (like a mini Clickbank)

You as a vendor you can leverage the marketplace by listing your products and attract an army of affiliates.

GrooveSell gets a big thumbs up from me and your free account comes with the full edition of GrooveSell and lifetime upgrades.

ALTERNATIVE TO: SamCart (Save $2388/year).

STATUS: App available and fully functional.

3. GrooveAffiliate

A cloud based affiliate management platform that allows you to create your own affiliate programs for digital and physical products with advanced affiliate tracking.

GrooveAffiliate review pros and cons

GrooveAffiliate Pros:

  • Create unlimited affiliate programs
  • Create affiliate promotional tools like email swipes, blog reviews, articles, banners for your affiliates
  • Create dedicated landing pages and sales funnels to test your sales page’s EPCs and conversions.
  • Allows affiliates to add their own bonuses an capture email leads.
  • Create affiliate leaderboards for launches.
  • See affiliate statistics, email affiliates and track your top affiliate’s performance.
  • Assign higher commission rates for top performing affiliates.
  • In-depth reporting of all transactions, sub affiliates, earning reports and payment history.
  • Included in free and lifetime deal.

GrooveAffiliate Cons:

  • Reporting interface can be improved
  • Manual affiliate payouts (payment syncs will be coming soon with GrooveSell Plus)

GrooveAffiliate Conclusion:

One of the things I like most about GrooveAffiliate is that your affiliates get access to advanced features that you won’t find in marketplaces like ClickBank.

For example, your affiliates can issue their own bonuses delivery inside the interface and drop their advertising conversion codes on the order confirmation page.

Yes, they can add their own conversion cookie (but you can turn those features off too).

This is a game changer because most of the time, affiliates are flying blind without knowing if their traffic is converting or not.

By listing your products in their Groove Marketplace, you instantly tap into their 500,000 user base and have people signing up to your affiliate program and making sales.

What I don’t like?

Affiliate payouts aren’t automated and they can improve the affiliate reporting area where you don’t have to keep scrolling to the right to see data.

ALTERNATIVE TO: TapAffiliate (Save $1788/year).

STATUS: App available and fully functional.

4. GrooveMail

An email marketing, autoresponder and marketing automation platform.Build your email list, send out email marketing campaigns and automate IF & THEN triggers between Groove apps.

Groovemail automation

GrooveMail Pros:

  • Add or import up to 25,000 contacts on the lifetime plan
  • Unlimited email lists and opt-in forms
  • Unlimited tags and segments
  • Unlimited email broadcasts and email sequences
  • Create marketing automations of IF and THEN rules within GrooveMail and other Groove apps like GrooveSell and GrooveMember
  • Monitor leads and block specific emails
  • Schedule for a cleaner and modern interface update by end of 2021
  • SMS integration with Twilio
  • Included in lifetime deal.

GrooveMail Cons:

  • Bulk importing of existing contacts is only available for lifetime customers.
  • You will need to create a free business domain and temporarily add a SMTP provider like SendGrid until Groove exits BETA.

GrooveMail Conclusion:

I bought Groovefunnels lifetime mainly because of GrooveMail.

GrooveMail is modelled after ActiveCampaign (my current email marketing service).

I’m not going to lie, it took a very long time for Groove to deliver a fully functional GrooveMail.

Luckily for you, these delays are now over.

For 25,000 contacts / month on ActiveCampaign, you’re looking at paying between $285 per month on their lite plan or $669 on the professional plan.

That’s a minimum of $3420 per year which makes Grooves’ lifetime offer a no brainer at $1997.

Whether you like it or not, email marketing is a necessity in running an online business.

GrooveMail has features that you will find in any email marketing service like: creating lists, forms, tags, build email sequences etc

What I like the most is their marketing automation feature which integrates with other Groove apps like GrooveSell and GrooveMember.

So if someone purchases a product in GrooveSell, you can create an automation to have people added to a specific membership site.

Or trigger an onboarding email sequence in GrooveMail to follow up with customers.

They plan to integrate more features by end of February 2022 which is great for local businesses, coaches and consultants who want to follow up with their leads via mobile.

ALTERNATIVE TO: ActiveCampaign (Save $3420/year)

STATUS: App available for lifetime users. Free users will get access at a later date.

5. GrooveMember

membership site builder and course hosting platform that allows you to create and sell digital products, online courses and membership sites. 

GrooveMember Pros:

  • Create unlimited memberships sites
  • Create your own branded membership site with beautiful themes and layouts
  • Create multiple tiers and content bundles at different price points
  • Custom each lesson with text, video, downloads etc
  • Drip content on a time-release schedule
  • Upload pdf, mp3, png, jpg etc in the file management area
  • Create a course portal with single-sign-on
  • Add multiple courses for a membership site.
  • Connect to unlimited custom domain name
  • Membership sites are mobile responsive
  • Disable membership access for specific users
  • You can issue certificates to graduates (after they exit BETA)
  • Included in lifetime deal

GrooveMember Cons:

  • No quizzes or assessments – scheduled when they exit BETA
  • No gamification – scheduled when they exit BETA

GrooveMember Conclusion:

I’ll be honest here, GrooveMember v1 was sooooo clunky and buggy when it first came out.

Luckily, Groove rebuilt GrooveMember again and now GrooveMember V2 is AWESOME.

With GrooveMember V2, you literally create your own membership site and login pages with just a few clicks.

And you can have just one or multiple courses within that membership site.

The best part is that you can automate adding members to different courses within your membership site when they buy.

Yep, the apps talk to each other!

GrooveMember will be rolling out more membership site themes so that it looks even better than Teachable and Kajabi!

Learning management systems like Thinkific, Kajabi, Teachable charge $49 to $197 per month depending on the number of students and features integrations.

With the lifetime plan, you can create unlimited membership sites and unlimited courses – saving you thousands of dollars per year for life.

I’ve created a detailed GrooveMember tutorial and how to create a course portal on my Youtube channel to help you get started with GrooveMember.

ALTERNATIVE TO: Kajabi & Thinkific (Save $1908/year).

STATUS: App available and fully functional.

6. GrooveVideo

GrooveVideo is a private video hosting platform. You can upload and host private video content for your online courses and membership sites here.


GrooveVideo Pros:

  • Upload, host and track private videos
  • Responsive video sizes
  • Mute videos on start, autoplay on load and show video titles
  • Add an “optin to unlock” videos – great for list building and lead generation
  • Add banner images to your videos
  • Add text overlay on top of your video
  • Add CTA banners or text overlays on your video
  • Integrates with GrooveMember so you can host your private course content.
  • Customize video control players, play buttons and add branded colors.
  • Connect to Amazon s3 and 3rd party storage if you’re on the free account
  • Analytics of impressions, unique views, total finished and watch time.
  • Upload to 100GB of video content for lifetime plan

GrooveVideo Cons:

  • Could do with more detailed analytics

GrooveVideo Conclusion:

Like any video hosting platform, you can upload videos, host videos and embed your videos on any web page.

The cool part about GrooveVideo is that there are 4 interactive video elements to encourage users to take an action.

Plus it’s linked to GrooveMember and GroovePages!

So once you upload a video on GrooveVideo, that video is available when you choose a video element on GrooveMember or GroovePages.

What I don’t like about GrooveVideo is the limited analytics, you can only see impressions, uniques, finishes and total watched time for now.

There will be future updates where you can trigger actions based on viewer behaviours, such as viewing all or part of a video etc.

In summary, you’re saving 100GB in video hosting on the lifetime plan instead of using Wistia or Vimeo.

ALTERNATIVE TO: Vimeo (Save $240/year).

STATUS: App available and fully functional.

7. GrooveKart

GrooveKart is an all-in-one eCommerce platform to sell physical products. It is a direct competitor to Shopify.


GrooveKart Pros:

  • Import and migrate your Shopify store in minutes.
  • Has a store wizard that walks you through 6 steps to launch your online store.
  • Built with print on demand and dropshipping stores in mind.
  • Customize your store and product pages for higher conversion instead of a fixed theme layout.
  • In-built apps like quizzes, product reviews, spin wheels, live chat, coupons, Facebook Messenger integration, GDPR compliant notices, Zapier and mor.e
  • Integrates with the following payment gateways: PayPal, Stripe,, nuvei, Uviba, Card PMT, Nmi Gateway, Banxate, 2checkout, Cash On Delivery and more.
  • Unlimited GrooveKart stores on lifetime plan

GrooveKart Cons:

  • Bigger learning curve than Shopify and the store builder can be a bit clunky.
  • Setting shipping zones is outside of the USA is a bit tricky

GrooveKart Conclusion:

I found GrooveKart slightly overwhelming as there were so many features and customizations available.

However I’m not in the eCommerce market and have been told by users that like all the extras that GrooveKart offers.

There are no e-commerce website themes but rather pre-designed blocks for the top bar, header, product carousel, footer, scarcity blocks etc

Which means you simply drag in blocks for the core parts of your store and customize it.

Those who have strong experienced in dropshipping and print on demand stores will appreciate the ability to create a customized product landing page for higher conversions.

Plus they have in-built apps that you would normally have to purchase separately on Shopify so you’re saving more money in terms of monthly app subscriptions.

I would use GrooveKart to test and validate new products quickly without modifying your existing store.

Especially when you’re dropshipping or testing a new print on demand product with ads.

GrooveKart has gone through several iterations and the latest update has an onboarding wizard with six steps to reduce overwhelm.

I did not buy GrooveFunnels lifetime for GrooveKart and prefer to use Shopify.

But I suggest you sign up to the free account and test it out for yourself.

You’re not limited to one store either, on the lifetime plan you can create unlimited GrooveKart stores.

ALTERNATIVE TO: Shopify (Save $948/year).

STATUS: App available and fully functional.

8. GrooveBlog

GrooveBlog is a light weight and fast loading blogging platform that is ideal for those who do light blogging at this stage. 

GrooveBlog Review

GrooveBlog Pros:

  • Unlimited GrooveBlogs
  • Loads extremely fast
  • Easy to use and create blog posts
  • Add links to your social media profiles
  • Custom domain integration – connect your blog to your own domain name
  • Embed Ad tracking codes for monetization
  • Embed Tracking codes and ad pixels
  • Included in Lifetime deal

GrooveBlog Cons:

  • Only one blog theme
  • No import from WordPress tool (but coming in February 2022)
  • Limited advanced SEO features

GrooveBlog Conclusion:

If you’re just dipping your toes in the blogging world and haven’t chosen your niche yet, use GrooveBlog to test your niche.

It is a light weight and fast loading blogging platform that has all of the core features you would find in WordPress.

There is limited SEO features and no plugins available so it’s not ideal for those who want all the bells and whistles.

If your website is on WordPress with high domain authority, rely on SEO for traffic and have pages ranking in Google, keep using WordPress.

I would use GrooveBlog and GroovePages to start fresh on new smaller niche sites and keep using WordPress for older established websites.

Use GrooveBlog more as a web 2.0 content syndication until they add more SEO features. 

On the plus side, you can save $150/year on WordPress hosting. 

ALTERNATIVE TO: WordPress (Save $150/year on WordPress Hosting).

STATUS: App available and fully functional.

9. GrooveWebinar Automated

Put your best and most high converting webinar recordings into an automated webinar funnel.

Set one time or recurring webinar schedules, the number of sessions availabe and at your user’s time zone.

Engage your attendees with polls, live chats, sticky messages, featured comments, file sharing, offers and proof purchase popups.

Create UNLIMITED automated webinars, connect it to GroovePages, GrooveSell, GrooveMail and GrooveSell.

ALTERNATIVE: EverWebinar (Save $4,080/year)

STATUS: App available and fully functional.

10. GrooveAutomation

Connect third party software / apps and automate marketing tasks in GrooveMail, GroovePages, GrooveSell etc You can use web hooks to integrate other apps as well. Limits are still to be decided on the lifetime plan.

ALTERNATIVE TO: Zapier (Save $100/year).

STATUS: App available and fully functional.

11. GrooveDesk*

This is Groove Digital’s built-in help desk for customer service, billing enquiries and support tickets. Because it integrates with GrooveSell & GrooveMail, you can issue refunds and respond to emails via the help desk. Limits are still to be decided on the lifetime plan.

ALTERNATIVE TO: ZendDesk (Save $600/year).

STATUS: App not released yet.

12. GrooveCalendar*

Book and schedule meetings invites that integrate with Google calendar. It will integrate with GrooveSell so you can sell coaching and consulting sessions. Also set up public viewable calendars for available session times. Create unlimited Calendars.

ALTERNATIVE TO: Calendly (Save $144/year).

STATUS: App not released yet.

13. GrooveWebinars Live*

Groove Digital’s in built webinar platform that allows you to schedule and host live webinars with polls, surveys, popups, countdowns and offers right within the webinar. Limits are still to be decided on the lifetime plan.

ALTERNATIVE TO: GoToWebinar (Save $1188/year).

STATUS: App not released yet.

14. GrooveProof

Show real time social proof of purchases on your website. This is built into GrooveSell although they are creating a separate app for it to use for other social proof. Create Unlimited social proof on the lifetime plan.

ALTERNATIVE TO: Provely (Save $197/year).

STATUS: App available and fully functional.

15. GrooveStreaming*

Live stream to all major social platforms simultaneously straight from your browser. Because it’s cloud base, it will work on both Mac and PC.

ALTERNATIVE TO: StreamYard (Save $468/year).

STATUS: App not released yet.

16. GrooveSurvey*

This is Groove’s drag and drop survey builder that allows you to create stunning and engaging surveys so that you can sell more products.

ALTERNATIVE TO:  ResponseSuite (Save $828/year).

STATUS: App not released yet.

17. GrooveQuiz*

Create lead generating quizzes, collect and export responses and integrate it with GrooveMail for follow up email marketing campaigns.

ALTERNATIVE TO: LeadQuizzes (Save $420/year).

STATUS: App not released yet.

18. GrooveFunnel Mapping*

Map your sales and marketing funnels in a drag and drop canvas. Simulate your funnel flow before building out your funnels.

ALTERNATIVE TO:  Funnelytics (Save $990/year).

STATUS: App not released yet.

19. GroovePipe CRM*

A CRM and pipeline management software to get more qualified leads and monitor deals to grow your business. Integrates with GrooveCalendar and GrooveMail so that you can plan your sales activities.

ALTERNATIVE TO: Pipedrive (Save $298/year).

STATUS: App not released yet.

20. Groove SDK*

Groove Digital’s software development kit for you to develop apps, extensions and plugins for all the groove apps on the GrooveFunnels platform. Great for developers who want to build and sell software.

ALTERNATIVE TO: WordPress Developer Kit (Save $990/year).

STATUS: App not released yet.

Scheduled for release by the end of 2022

Get access to all available apps and future apps on the free plan.

Groove Marketplace

Last but not least, Groove’s has two Marketplaces.

The first marketplace is called “Affiliate Marketplace” where members can list their products they created on GrooveSell and attract affiliates within GrooveFunnels.

Think of it like a mini ClickBank where you can filter products based on the niche, join the affiliate programs and earn affiliate commissions.

On Clickbank, popular products will have a “Gravity” score whilst on the Affiliate Marketplace, there is a “Affiliate Power Score” abbreviated as APS.

The second marketplace that is scheduled in 2022 is “GroovePages Marketplace”.

If you created a design on GroovePages then you can sell your designs in the GroovePages Marketplace.

What Software Does GrooveFunnels Replace?

Here are all the software subscriptions that Groovefunnels replaces and yearly savings:

Website BuilderGroovePagesWix/Squarespace $480/yr
Funnel BuilderGrooveFunnelsClickFunnels $3,558/yr
Blogging PlatformGrooveBlogWordPress $720/yr
E-commerceGrooveKartShopify $1,200/yr
Shopping CartGrooveSellSamcart/Infusionsoft $2,388/yr
Membership CMSGrooveMemberKajabi $1,908/yr
Affiliate ProgramGrooveAffiliateTapAffiliate $1,788/yr
Email Marketing & AutomationGrooveMailActiveCampaign $7,188/yr
Webinar SoftwareGrooveWebinarGoToWebinar/EverWebinar $4,080/yr
Live Streaming*GrooveStreamStreamyard $480/yr
Conference Software*GrooveConferenceZoom $240/yr
Video HostingGrooveVideoVimeo $600/yr
Help Desk*GrooveDeskZendesk $1,188/yr
Calendar Booking & Scheduling*GrooveCalendarCalendly $144/yr
Surveys*GrooveSurveyResponseSuite $828/yr
Social ProofGrooveProofProvely $444/yr
Funnel Management*GrooveFunnelMappingFunnelytics $948/yr
Sales CRM*GroovePipePipedrive $1,188/yr
One Time Payment$1,997$29,436/year
* Coming Soon

Each Year You Save Over $27,439 for LIFE!

Imagine if you bought ClickFunnels or Kartra for LIFE when it first came out?

You would have been over the moon by now with no outgoing monthly subscription fees.

Groove is offering you the opportunity to own the platform at a steeply discounted one-time payment in exchange for being a backer and giving them user feedback.

They will be exiting BETA in less than two months, once this period is over, the one-time payment will no longer be available.

Groovefunnels replaces all these softwares
Groovefunnels replaces all these apps!

GrooveFunnel’s Lifetime Pricing

The free plan gives you access to all apps and cost you $0 with no credit card required.

However to get unlimited access to all Groove apps and full features, you will need to upgrade to the Platinum Lifetime plan (lifetime access).

As of the 18th January 2021, you can choose from one of the payment options:

  • 3 monthly payments of $699
  • One-time payment of $1997
  • 2 monthly payments of $999

Here’s an image of the payment plans on their upgrade page:

Groovefunnels pricing - Payment options
All payment plan options gives you lifetime access to ALL Groove apps.

I cover Groovefunnels pricing in detail on this page with a comparison table of the feature limits.

Before you commit to purchasing the lifetime deal, I recommend you create a FREE account below and test drive it first.

GrooveFunnels Vs ClickFunnels: Which One Is Better?

GrooveFunnels IS better than ClickFunnels IF…

You’re looking for a free website builder, sales funnel builder, shopping cart, email marketing service, membership site, video hosting, affiliate management software, webinars, and social proof under one roof – WITHOUT having to pay after a 14-day trial.

Groovefunnels vs clickfunnels

In 2022, ClickFunnels will be launching ClickFunnels 2.0 to offer more apps and have everything under one roof like Groove.

But it won’t be cheap.

You’re most likely going to pay $299 per month or $3588 per year with ClickFunnels.

Now there will be people saying that Groove is more buggy than ClickFunnels.

That’s true to a certain extent but as Groove continues to add more features and roll out new apps, you would expect minor bugs here and there.

A lot of people don’t remember this but ClickFunnels was buggy as hell when they first launched.

I bought ClickFunnels’ yearly plan for $997 back in 2014 when they first launch and it took them a good year to iron out bugs and improve their user interface (even out of beta).

Groove is trying to develop 19+ apps so it stands to reason that they will be in BETA for longer.

This allows them to iron out bugs, improve the system and add more features back on user feedback.

Russell Brunson is a fantastic marketer, there’s no doubt about that.

And whilst Clickfunnels is great for creating sales funnels, it comes with a hefty monthly bill of $297 if you want to access their affiliate management and marketing automation system.

On Groove’s free plan, you get the full version of their affiliate management software on GrooveSell and GrooveAffiliate for FREE.

This allows you to create unlimited products and unlimited affiliate programs on GrooveSell without having to upgrade to the $297/month plan of Clickfunnels.

GrooveSell also comes fully-loaded with a free shopping cart and sales management system to receive payments for physical and digital products, subscriptions, and services. 

GrooveAffiliate gives you all the tools to create and manage your own affiliate programs, assign specific commission rates and links to specific affiliates and so much more.

Aside from their Free website and sales builder, sales and affiliate management platform – offers the following:

  • Webinar hosting platform
  • Automated webinars
  • Course and membership hosting
  • Email marketing and automation
  • Shopping cart and checkout system
  • Booking and calendar scheduling
  • Quizzes and surveys
  • Help desk platform and
  • Too many features that it makes me dizzy

ClickFunnels does one thing extremely well and that is sales funnels.

It’s not built to design fully responsive websites, menu navigation and sales funnels on one domain.

Nor does it offer all the other necessary tools you will need to run a online business without additional fees.

So to access ClickFunnels’ complete affiliate management system and marketing automation, you will need to upgrade to the $297/month plan of Clickfunnels to access what is already offered for free in GrooveFunnels.

When goes out of BETA, the 19+ apps available will supersede ClickFunnels and put your online business on steroids

The reality is… ALL new SAAS (Software as a Service) start as minimal viable products.

You know, build a bike first to get from A to Z before you build a car.

It’s part of the software development process.

As time goes by, more features get added and bugs get FIXED.

I say that from first hand experience because as an early adopter I’ve seen so many updates and improvements happen over the past year.

Groove is not offering lifetime access at an extremely low price for no reason.

They need BETA testers to use and test the apps, and provide feedback to the developers.

Major apps like GroovePages, GrooveSell, GrooveAffiliate, GrooveMail, GrooveMember, GrooveVideo, GrooveBlog, GrooveKart are available and fully functional.

If you decide to invest in Groove / GrooveFunnels:

  • Have some patience and give them time to develop the remaining apps.
  • Expect that there will be bugs when you buy in as a BETA tester.
  • View it as a long term investment, an asset to your business.

I purchased Groove as a long term investment, was prepared for bugs and used other software in the interim.

Yes, that meant paying for additional subscriptions but I’m in it for the long run.

Groove is aiming to go out of BETA by 23rd of February and have all remaining apps released by end of 2022.

If I were you, I would test drive the apps using the free account and keep an eye on their developments.

GrooveFunnels Pros and Cons


  • The free base plan has enough apps and features for you to start an online business
  • GroovePages as a funnel builder is relatively easy to use with its drag and drop editor.
  • One-click integrations to connect your domains with SSL
  • You can integrate with the most popular email marketing providers.
  • There are integrations with third party software like Zapier, Everwebinar, Pipedrive and more.
  • You can also use webhooks and zapier to automate processes.
  • GroovePages and GrooveBlog load fast, has SEO features and fully responsive.
  • GrooveMember allows you to sell courses and build membership sites with usernames and passwords.
  • Connect to various payment gateway easily and sell products quickly.
  • Earn 40% affiliate commission on the platinum lifetime plan for life.
  • Earn 20% affiliate commission on the free base plan for life.
  • Setup joint venture contracts with other members without having to set up a new company.
  • By listing your products on Groove’s marketplace (like ClickBank), you can leverage their 500,000 user base and attract an army of affiliates.
  • Weekly live digital marketing training from industry veterans
  • Huge community that always provides a helpful answer.
  • Bugs are ironed out quickly with new feature requests added regularly.
  • The platinum lifetime is an incredible deal with lifetime savings.


  • Support tickets are not answered quickly enough, it can take anywhere from 24 to 72 hours to get a response. My tip: Use the live chat during their business hours to get instant help.
  • Can be buggy momentarily when they are updating an existing app.
  • Advanced features aren’t available straight away when an app is released but added gradually.
  • There is an import URL feature for Clickfunnels and Kartra users however not all elements are imported correctly. My recommendation: Design it from scratch, you’ll end up with better looking designs.
  • Long live trainings and updates makes it difficult to learn the platform. After much demand, they are introducing a shorter videos for training.
  • Weekly pitches from other presenters which may be off putting to old users however helpful to beginners who want to be guided by a specific business model.

Is GrooveFunnels a Scam?

Groove is not a scam, it’s a Software as a service (SaaS) company with over 550,000 users on the platform as of January 2022.

At the core, Groove is just a software development company that relies heavily on affiliate marketers as a sales strategy.

Which is why it may look dubious due to heavy promotion by affiliate marketers. Some unethical marketers will create content with the title “scam” in order to have people visit their website.

Groove is a legitimate company, founded by veterans with decades of experience in building multi-million dollar marketing softwares like WebinarJam, Kartra and EverWebinar.

The CEO and founder of GrooveFunnels is Mike Filsaime.

Mike Filsaime pioneered ‘viral marketing’ back in 2006 with the launch of Butterfly Marketing.

He’s using the very same viral marketing strategy to growth hack GrooveFunnels into the fastest growing funnel building platform in the world.

Is GrooveFunnels Worth It?

If you asked me whether Groovefunnels was worth it back in May 2020, I would have said “No”.

Why? Because it took so long for all the apps to be delivered and fully functional.

However, having tested the apps for over 20 months and seeing Groove deliver on new app features, my answer has changed to a “Yes”.

The good news?

You don’t have to wait for 2 years like I did and there’s still time to lock in a one time lifetime price.

If you’re still on the fence, just sign up to the free plan anyway because there is no credit card required and no trial period forcing you to upgrade.

It’s completely free and there are tonnes of value on the free plan alone.

The apps are fairly easy but Groove is a HUGE platform so I suggest watching my Groove training videos on Youtube to get your head around it.

Remember to come back here and sign up using the links on this page so that you can claim your bonuses!

Side note: I have been told by many Groove customers that my Groove training is clear, step-by-step and the best GrooveFunnels training online. But don’t take my word for it…

Aimee's Vo's testimonials for GrooveFunnels

I really appreciate your support if you could sign up and upgrade to Groove lifetime using the links on this page.

Plus you’re going to receive $3000+ in amazing bonuses from me too❤️

Honestly, GroovePages their core app is worth the cost of the lifetime deal alone.

GroovePages has improved significantly over the last year that I think it’s at par, if not even better than Clickfunnels.

To get access to unlimited professional website design templates, funnel templates and a sales funnel builder – you would be paying Clickfunnels $3564 per year.

On the lifetime deal, you get unlimited websites, custom domains, unlimited hosting and bandwidth for life.

So if you’re paying a fortune in marketing tools each month…

Tired of sticking-taping different services together and making them “talk” to each other….

Then Groove’s lifetime deal is incredible offer that you’ll end up kicking yourself for not taking it up.

In time, as they develop all apps, you can run your entire business on Groove Platinum without having to buy separate software subscriptions.

Even on Kartra’s starter plan of $99/month, that’s still $1000 in yearly subscription fees.

Back in April 2020, when I purchased lifetime access – they only offered 16 apps and $16,000 in yearly savings.

Now you get lifetime access to 19+ apps with more features, more bonuses and $27,439 in yearly savings.

Personally for me…

If they fully develop GroovePages, GrooveMail, GrooveMember, GrooveSell and GrooveAffiliate, that’s significant value to me in lifetime savings.

The rest of the apps are just extras as I prefer to use other tools and software.

Thanks for reading my GrooveFunnels review and be sure to check out my bonuses below.

If you’ve read all the way down here and still have some questions, then read the most FAQs on GrooveFunnels below.

GrooveFunnels Frequent Asked Questions:

Is GrooveFunnels really free?

YES! Most companies will offer Free but with a trial. It’s not free for 14 or 30 Days. It’s Free for Life! They don’t even ask for a credit card and you get access to ALL the apps on the platform. There are however limits to each app but it’s more than enough to get you started on building your online business.

When will all the Groove apps be available?

GroovePages, GrooveSell, GrooveAffiliate, GrooveMail, GrooveMember, GrooveVideo, GrooveBlog, GrooveKart and GrooveWebinar automated are available. The remaining apps will be released by end of 2022.

When will Groove go out of Beta?

23rd February 2022 or when all the apps have been developed.

Who is behind GrooveFunnels /

Mike Filsaime is the CEO of GrooveDigital, which owns GrooveFunnels. He is a veteran and leader in the online marketing world. He’s also a consultant, author, speaker, software developer, and digital marketer. Co-founders of the business include John Cornetta, Mattijs Naus, and Matt Serralta.

When does GrooveFunnels’ lifetime price end?

Groove Platinum Lifetime ends on 23rd February 2022. This is your last chance to get Groove for a one-time price of $1997 before it’s gone. Be sure to upgrade to lifetime on my bonuses page.

What will Groove’s pricing be after the lifetime ends?

It switches to a monthly pricing plan:
Free Plan will be available but with reduced limits
$99/month for the Silver Plan
$199/month for the Gold Plan (removed)
$299/month for the Platinum Plan.

What’s the difference between Groove’s websites and funnels?

In GroovePages, you design all your websites pages under the “pages” tab. You create your funnel pages ie opt-in page, thankyou page etc in the “funnels tab” which means you can have 1 website and as many funnels as you like in 1 project. For the Free Plan, you can essentially build 3 projects for free. On lifetime, it’s unlimited.

How many sharefunnels can I create on Groove?

On the free plan you can only share 1 funnel and import 5 share funnels from others. On the platinum lifetime plan, its unlimited sharing and importing funnels.

Is SSL certificate included for free on GrooveFunnels?

Yes, Free SSL is installed automatically when you connect your custom domain. This is handle by’s servers and you do not need to open a separate Cloudflare account. However if you like to have more control over your name servers, you can still create a Cloudflare account.

How many email contacts do I get on the platinum lifetime plan?

On the Free Plan, up to 500 email contacts. For lifetime access, it is 25,000 email contacts however there is talk of increasing the number of contacts for existing lifetime users.

Can I import my existing email contacts from another email provider on GrooveMail?

Only on the lifetime platinum plan, the import feature is scheduled to be released February 2022. However you can add contacts manually. Free users won’t be able to import contacts.

What email marketing integrations and third party integrations can I add to Groove?

ActiveCampaign, Aweber, CampaignMonitor, WebForm, Everwebinar, GetResponse, GotoWebinar, Leadlovers, Mailchimp, Mautic, Perkizilla, Pipedrive, ProductDyno, Sendiio, WebinarJam and Zapier. You can also use webhooks or embed forms to embed code from other software. More integrations are being added on a regular basis.

Are GrooveMember sites password protected?

Yes, students and members receive their username and password to a protected login or portal link (yes you can create a school portal link)

How many membership sites or online courses can I create?

On the free plan, you can create 1 GrooveMember membership site or course. On the platinum lifetime plan, its unlimited membership sites and courses.

Can I create membership tiers and drip out membership content on GrooveMember?

Yes, you can create as many membership tiers as you like. For example, you can have a silver, gold and platinum plan and enable access in GrooveMember’s configuration. You can also drip out content at specific dates and timeframes once a user sign ups.

Can I host my membership content like videos and files on Groove?

Yes, you can upload pdf or image files in GrooveMember and add it inside your membership. For Videos, you will upload your video files in GrooveVideo and embed that video in GrooveMember. On the free plan you can upload 15 videos on GrooveVideos and unlimited videos with a total of 100GB on lifetime plan.

Can I create a school or login portal like Teachable on GrooveMember?

Yes this is managed in GrooveMember via “Portals”, you can create as many portals as you like. However it’s better to use Groovemember v2 as it’s a full fledge membership site builder where you can include unlimited courses in one membership site.

Will GrooveFunnels have page analytics and split-testing?

Yes, funnel analytics is already available but limited. However split testing and advanced analytics is schedule towards February 2022.

Can I white label GrooveFunnels?

No, unless you’re a major influencer will mass reach.

Can I use GrooveFunnels for my digital Agency?

You can however you won’t be able to issue your clients a separate username and password to access their websites or funnels. However Groove will be releasing an agency feature once they are out of beta – if you’re interested, it’s best to purchase their platinum lifetime plan as there will be bonus considerations for existing GrooveFunnel members who are agency owners.

What payment gateways can I integrate in Groove?

Free users will only be able to integrate PayPal & Stripe. Lifetime users will be able toPaypal, Stripe,, NMI, Braintree and GroovePay. You can apply for a merchant account with GrooveFunnels – this service is called GroovePay.

What is GroovePay?

Groovepay is Groovefunnels’ own payment gateway as processing payments is as low as 2.85% + 0.25% for USA. There are No Application fees, No Monthly PCI Fees, No Monthly Statement Fees, No Annual Fees, No Minimum Monthly Processing Fees, No Cancellation Fees, Flat Rate Pricing.

What currencies can I accept on Groove?

Yes, when you create a product in GrooveSell you can select the following currencies: USD, GBP, CAD, AUD, NZD, EUR, SEK, SGD, BRL, MXN, PHP, INR, MYR, PLN, BGN & DKK. More currencies to be released at a later date.

Can I create coupon voucher or discounts on Groove?

Yes you can create a coupon code in GrooveSell for your products, services or online courses and assign a dollar discount or percentage discount off your product’s price.

Can I create an affiliate program for my own products and services on Groove?

Yes, you can create unlimited affiliate programs on GrooveSell and manage all your affiliates on GrooveAffiliate even on the free plan. The benefits of this is that you can list your affiliate program on Groovefunnels’ marketplace which is the equivalent of Clickbank.

What kind of tracking links can I create on GrooveFunnels?

You can create affiliate tracking links, page tracking links and checkout cart tracking links in GrooveSell.

GrooveFunnels Review / Verdict By Aimee Vo / GrooveFunnels is much more than a sales funnel builder. With 19+ apps in the pipeline, it has the potential to supersede Kartra and ClickFunnels once they go out of BETA in Jan 2022. MY VERDICT: I’ve used Groove for over 18 months and believe that's platinum lifetime offer is a great long term investment. In time, you can run your ENITRE online business on Groove without having to buy separate software subscriptions - saving you a lifetime in fees. However, the Free plan is just as valuable as you’re getting access to features that you would normally pay $99 per month.

Price: 0.00

Price Currency: $

Operating System: Web

Application Category: SaaS

Editor's Rating:
Aimee Vo

About the author

Hey, I'm Aimee -An online business and marketing strategist with over 12 years experience in running digital marketing campaigns. Sun, sand and beach is my zen. However I dig content marketing, lead generation and marketing automation too! You'll find me posting digital marketing training on Youtube to help entrepreneurs start and grow their business online.